Total Capabilities
CLIENT
SHERWIN-WILLIAMS
AGENCY
POINT TO POINT
ROLE
BRAND LEAD
2019 Advertising Excellence Award
SUCCESSFULLY CREATED AWARENESS FOR SHERWIN-WILLIAMS TOTAL CAPABILITIES
As an American Fortune 500 company in the general building materials industry, Sherwin-Williams struggles with identifying themselves as more than a paint solution source. For this campaign, our goal was to create a key visual to help communicate Sherwin-Williams total capabilities from interior to exterior.
The Challenge:
Develop a key visual that represents Sherwin-Williams as more than just paint—and position the brand as a solution for a wide range of high-performance coating systems for walls, floors, roofs and concrete surfaces.
The Solution:
We decided to take a conceptual approach to our solution by combining the elements of a lightbulb (known to represent ideas and intelligence) and the iconic Sherwin-Williams can. The result was a coatings can with it's handle CGI'd into the shape of a lightbulb, the lid of the can is purposefully removed to display the yellow colored coating as it reflects off the metallic texture of the handle.
The Challenge:
Develop a key visual that represents Sherwin-Williams as more than just paint—and position the brand as a solution for a wide range of high-performance coating systems for walls, floors, roofs and concrete surfaces.
The Solution:
We decided to take a conceptual approach to our solution by combining the elements of a lightbulb (known to represent ideas and intelligence) and the iconic Sherwin-Williams can. The result was a coatings can with it's handle CGI'd into the shape of a lightbulb, the lid of the can is purposefully removed to display the yellow colored coating as it reflects off the metallic texture of the handle.
