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LOCTITE®
3D Printing
3D Printing
INDUSTRY
BUILDER MANUFACTURING
AGENCY
POINT TO POINT
ROLE
ART DIRECTOR
Silver ADDY Award
LOCTITE® 3D Printing provides a wide range of high-performance engineering-grade resins specifically designed for industrial applications. Designed for various DLP and LCD platforms, LOCTITE® resins have the mechanical properties to support aerospace, automotive & transportation, industrial & manufacturing, medical, and consumer goods applications.
The Challenge:
Ideate, build and deploy a product launch for LOCTITE's new 3D printing resins while capturing audience attention in a competitive market. The challenge lies in crafting a campaign that not only creates buzz but also effectively communicates the benefits of LOCTITE's new product line to its core audience and break through the clutter of existing offerings.
The Solution:
Crafting a comprehensive campaign strategy is crucial. Our solution was to craft a compelling narrative around the product's features that displaces conventional resins for building functional parts, while leveraging a multi-channel approach, integrating social media, email marketing, digital advertising, landing page development and engaging content to maximize visibility. In order to build hype and anticipation for the product release, we created a commercial that not only explains the promise of 3D printing with LOCTITE—but shows it.
The Challenge:
Ideate, build and deploy a product launch for LOCTITE's new 3D printing resins while capturing audience attention in a competitive market. The challenge lies in crafting a campaign that not only creates buzz but also effectively communicates the benefits of LOCTITE's new product line to its core audience and break through the clutter of existing offerings.
The Solution:
Crafting a comprehensive campaign strategy is crucial. Our solution was to craft a compelling narrative around the product's features that displaces conventional resins for building functional parts, while leveraging a multi-channel approach, integrating social media, email marketing, digital advertising, landing page development and engaging content to maximize visibility. In order to build hype and anticipation for the product release, we created a commercial that not only explains the promise of 3D printing with LOCTITE—but shows it.
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