GABY
INDUSTRY
ARCHITECTURE
AGENCY
DEAD ON DESIGN
ROLE
BRAND LEAD
38%
INCREASE IN BRAND FAVORABILITY OVER 6 MONTHS
GABY is a diversified, full-service architectural firm serving the Hamptons and Long Island, New York. They deliver architectural solutions, with residential project work ranging from small-scale renovations to expansions to new construction. And they have extensive experience in commercial work includes retail, restaurants, healthcare, and large-scale institutional development projects.
The Ask:
GABY seeked to establish a distinctive brand identity that encapsulates its design philosophy, professionalism, and unique approach. The firm desired a compelling logo and comprehensive brand identity that not only reflects its architectural expertise but also resonates with clients seeking innovative and sophisticated design solutions. Our goal was to develop a brand that can withstand a diverse and competitive NYC landscape.
The Solution:
Conduct in-depth discussions with key stakeholders to grasp the firm's ethos, core values, and design principles. Gain insights into the firm's unique selling propositions and target clientele. We then brainstormed and sketched initial ideas that symbolize architectural elegance, innovation, and professionalism, while explore various concepts and design decisions inspired by structural elements, lines, and geometric shapes.
The Ask:
GABY seeked to establish a distinctive brand identity that encapsulates its design philosophy, professionalism, and unique approach. The firm desired a compelling logo and comprehensive brand identity that not only reflects its architectural expertise but also resonates with clients seeking innovative and sophisticated design solutions. Our goal was to develop a brand that can withstand a diverse and competitive NYC landscape.
The Solution:
Conduct in-depth discussions with key stakeholders to grasp the firm's ethos, core values, and design principles. Gain insights into the firm's unique selling propositions and target clientele. We then brainstormed and sketched initial ideas that symbolize architectural elegance, innovation, and professionalism, while explore various concepts and design decisions inspired by structural elements, lines, and geometric shapes.
