Momentum
INDUSTRY
BUILDER MANUFACTURING
AGENCY
POINT TO POINT
ROLE
ART DIRECTOR
INCREASE CUSTOMER ENGAGEMENT ACROSS ALL CHANNELS
INCREASED WEB GROWTH WITH THE MOST SIGNIFICANT NUMBER OF WEB VISITORS AND ACTIVE CUSTOMERS EVER.
Momentum is an industry-leading supplier of commercial wallcoverings and textiles. The company’s focus on continuous innovation and setting new industry standards has helped them deliver products that transform spaces in a number of industries.
The Ask:
Despite having a solid list of brand descriptors — innovative, sustainable, service-oriented, community-minded — Momentum wasn’t telling a clearly defined story. As a result, competitors were shaping the narrative. And it wasn’t favorable.This negatively impacted Momentum’s perception of the brand in the market. But Momentum had a lot to be proud of. They just needed to do a better job of telling their story.Momentum also needed an updated website for customers. The ability to easily order product samples plays a significant part in a commercial interior designer’s material selection process. But the legacy Momentum website was challenging to navigate, making it difficult for designers to request needed samples.
The Solution:
A redefined brand that considered unique customer segments and needs. Guided by the new unique value prop, we then rethought Momentum’s website and created an updated experience that is more aligned with what their customers expect.
The contemporary, user-centric approach included:
1.) User journeys based on customer personas and high-need areas
2.) More modern design to guide the customer through the website
3.) Best-in-class e-commerce tooling to enable seamless sample ordering
The Ask:
Despite having a solid list of brand descriptors — innovative, sustainable, service-oriented, community-minded — Momentum wasn’t telling a clearly defined story. As a result, competitors were shaping the narrative. And it wasn’t favorable.This negatively impacted Momentum’s perception of the brand in the market. But Momentum had a lot to be proud of. They just needed to do a better job of telling their story.Momentum also needed an updated website for customers. The ability to easily order product samples plays a significant part in a commercial interior designer’s material selection process. But the legacy Momentum website was challenging to navigate, making it difficult for designers to request needed samples.
The Solution:
A redefined brand that considered unique customer segments and needs. Guided by the new unique value prop, we then rethought Momentum’s website and created an updated experience that is more aligned with what their customers expect.
The contemporary, user-centric approach included:
1.) User journeys based on customer personas and high-need areas
2.) More modern design to guide the customer through the website
3.) Best-in-class e-commerce tooling to enable seamless sample ordering
