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LOCTITE® Wear Prevention
INDUSTRY
BUILDER MANUFACTURING
AGENCY
POINT TO POINT
ROLE
ART DIRECTOR
56%
INCREASE IN BRAND FAVORABILITY
The growth of mining explorations and manufacturing activities around the world has created a need for more wear-resistant coatings. With the ability to meet unique customer needs, Loctite developed a surface repair product line specifically for the extraction industry.
The Challenge:
Loctite’s product launch focused on releasing a series of new products specifically targeting extraction industries (mining, cement, steel, and power plants). The launch needed to successfully introduce and position the product. It also needed to drive demand for the new product line with maintenance technicians, maintenance managers, and maintenance service providers.
The new product line is available worldwide, but Loctite wanted to focus the initial launch on two key markets. This would provide a proof of concept for the campaign and inform the global introduction.
The Solution:
Through an ABM approach our campaign was delivered across a variety of channels — including email marketing, online advertising, distributor digital properties, search, and social — were deployed to drive traffic to a landing page where visitors requested a sample of the new product.
The Challenge:
Loctite’s product launch focused on releasing a series of new products specifically targeting extraction industries (mining, cement, steel, and power plants). The launch needed to successfully introduce and position the product. It also needed to drive demand for the new product line with maintenance technicians, maintenance managers, and maintenance service providers.
The new product line is available worldwide, but Loctite wanted to focus the initial launch on two key markets. This would provide a proof of concept for the campaign and inform the global introduction.
The Solution:
Through an ABM approach our campaign was delivered across a variety of channels — including email marketing, online advertising, distributor digital properties, search, and social — were deployed to drive traffic to a landing page where visitors requested a sample of the new product.
