Observe.AI
INDUSTRY
B2B SaaS—CONTACT CENTER AI & CUSTOMER SERVICE
AGENCY
OBSERVE.AI
ROLE
HEAD OF CREATIVE
46.5%
INCREASE IN WEBSITE BRAND GROWTH
50.3%
INCREASE IN BRAND FAVORABILITY
78.2%
INCREASE IN SOCIAL MEDIA FOLLOWERS
82.6%
INCREASE IN PAID SOCIAL ENGAGEMENT RATE
What's really happening in your business? The answer to that question lies in the millions of interactions between your customers and your brand. If you could listen in on every one of them, you'd know exactly what was up--and down. But most companies have visibility to only 2% of their customer interactions.
Observe.AI is here to change that. To help you get a complete picture of every customer conversation. To make sure you maximize all the potential in your frontline operations with Generative AI technology that takes you to a whole new level. And we don't stop there. Beyond our AI native Conversation Intelligence platform, we work side-by-side with your team to make sure you're seen, heard, and supported as you transition into a data-driven operation. So you never have to do it alone.
The Ask:
As Head of Creative my primary goals revolve around elevating our brand's image, fostering creativity, and driving impactful marketing initiatives. My role aims to develop and execute a robust brand strategy that aligns with the company's objectives, ensuring a consistent and compelling brand identity and leading and inspiring a team to produce high-quality content across various channels, fostering engagement with our target audience. Our campaign management and cross-functional collaboration have become essential to positively influencing market perception and ensuring Observe.AI remains competitive and relevant. Additionally, partnering with my Demand Generation team to make data-driven decisions that improve creative deliverables and their performance.
The Solution:
My approach to achieving this included:
1. Developing and execute a comprehensive brand strategy that is aligned with company OKR's and goals
2. Oversee the development and execution of compelling content for digital, social media and traditional marketing.
3. Strategize marketing campaigns that will positively impact market perception.
4. Collaborate cross-functionally to ensure brand consistency and alignment
5. Partner with Demand Generation team to make data-driven decisions that improve creative work and performance
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*2024 Goals & Planning*
After an experimental year throughout all of 2023, our team has learned a lot about what is working and what is not working for our brand. 2024 will be about reshaping our brands positioning and visual language—which will be inclusive of a full brand refresh. Our goal is to bring more consistency to the OAI brand at every touchpoint, improve our reputation and position ourselves as the industry leader in contact center conversation intelligence.
Observe.AI is here to change that. To help you get a complete picture of every customer conversation. To make sure you maximize all the potential in your frontline operations with Generative AI technology that takes you to a whole new level. And we don't stop there. Beyond our AI native Conversation Intelligence platform, we work side-by-side with your team to make sure you're seen, heard, and supported as you transition into a data-driven operation. So you never have to do it alone.
The Ask:
As Head of Creative my primary goals revolve around elevating our brand's image, fostering creativity, and driving impactful marketing initiatives. My role aims to develop and execute a robust brand strategy that aligns with the company's objectives, ensuring a consistent and compelling brand identity and leading and inspiring a team to produce high-quality content across various channels, fostering engagement with our target audience. Our campaign management and cross-functional collaboration have become essential to positively influencing market perception and ensuring Observe.AI remains competitive and relevant. Additionally, partnering with my Demand Generation team to make data-driven decisions that improve creative deliverables and their performance.
The Solution:
My approach to achieving this included:
1. Developing and execute a comprehensive brand strategy that is aligned with company OKR's and goals
2. Oversee the development and execution of compelling content for digital, social media and traditional marketing.
3. Strategize marketing campaigns that will positively impact market perception.
4. Collaborate cross-functionally to ensure brand consistency and alignment
5. Partner with Demand Generation team to make data-driven decisions that improve creative work and performance
--
*2024 Goals & Planning*
After an experimental year throughout all of 2023, our team has learned a lot about what is working and what is not working for our brand. 2024 will be about reshaping our brands positioning and visual language—which will be inclusive of a full brand refresh. Our goal is to bring more consistency to the OAI brand at every touchpoint, improve our reputation and position ourselves as the industry leader in contact center conversation intelligence.
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