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Surface Resources
INDUSTRY
BUILDER MANUFACTURING
AGENCY
POINT TO POINT
ROLE
BRAND LEAD, UI/UX, WEB BUILD
56%
INCREASE IN BRAND FAVORABILITY
15%
INCREASE IN WEB TRAFFIC MONTH OVER MONTH
+
BUSINESS RESULTS ARE EXCEEDING GROWTH GOALS
Surface Resources is the resource for well-crafted surfaces in the Southwest, forging dependability & versatility to help you create a beautiful environment—responsibly. Their services consist of a carefully constructed portfolio of surface manufacturer's who practice the highest global standards through meaningful innovation, affordability, availability, and timeless endurance.
The Ask:
Develop the brand narrative and visual language for Surface Resources to engage interior designers, architects, and flooring contractors. Influence a positive market perception while reinforcing brand value and positioning.
The Solution:
To rebuild the Surface Resrouces brand with a new logo, visual language, positioning and online presence through a 4 step brand strategy process.
01. BRAND AUDIT
Through an extensive brand audit we were able to identity key opportunities and recommendations for the Surface Resources brand in terms of there Visuals, Verbal and Online Presence. Through this process we were able to uncover key insights about their business, target audience, and competitive landscape.
02. ID CREATION
With a better understanding of their brand and competition, we were able to make strategic decisions during logo development. We knew it had to reflect the essence and core value of the brand, yet appeal modern and sleek.
03. MESSAGING & VISUAL LANGUAGE
Our visual language was simply designed to support the brand narrative and story that we were telling—a new, modern and innovation solution for sourcing well-crafted sustainable surfaces.
04. ONLINE PRESENCE
As a brands first touchpoint with any customer or prospect, we knew we needed to build and online presence that positioned Surface Resources as a leader in their space, while providing great user experience for visitors.
The Ask:
Develop the brand narrative and visual language for Surface Resources to engage interior designers, architects, and flooring contractors. Influence a positive market perception while reinforcing brand value and positioning.
The Solution:
To rebuild the Surface Resrouces brand with a new logo, visual language, positioning and online presence through a 4 step brand strategy process.
01. BRAND AUDIT
Through an extensive brand audit we were able to identity key opportunities and recommendations for the Surface Resources brand in terms of there Visuals, Verbal and Online Presence. Through this process we were able to uncover key insights about their business, target audience, and competitive landscape.
02. ID CREATION
With a better understanding of their brand and competition, we were able to make strategic decisions during logo development. We knew it had to reflect the essence and core value of the brand, yet appeal modern and sleek.
03. MESSAGING & VISUAL LANGUAGE
Our visual language was simply designed to support the brand narrative and story that we were telling—a new, modern and innovation solution for sourcing well-crafted sustainable surfaces.
04. ONLINE PRESENCE
As a brands first touchpoint with any customer or prospect, we knew we needed to build and online presence that positioned Surface Resources as a leader in their space, while providing great user experience for visitors.
