Foursquare
INDUSTRY
LOCATION TECHNOLOGY
AGENCY
REFINE LABS
ROLE
CREATIVE DIRECTOR
INCREASED BRAND AWARENESS AND POSITIVE MARKET PERCEPTION THROUGH A SUCCESSFULLY LAUNCHED DEMAND GENERATION CAMPAIGN
If it tells you where, it's probably built on Foursquare.
Foursquare believes in the power of location. What people experience in the real world and the places they go are powerful reflections of who they are and what they care about. Foursquare helps leading global companies tap into this intelligence to create better customer experiences and smarter business outcomes, all based on the world’s leading platform for understanding people, places, and the interactions between them.
Their technology seamlessly integrates with well-known and established brands like Uber, NextDoor and Redfin.
The Ask:
Develop a high-level brand awareness campaign that positions Foursquare as the global leader in location technology, engages potential users, and drives conversions for it's location-based services, leveraging its platforms unique features and benefits.
The Solution:
Our approach was to create a paid social demand generation campaign that targeted Foursquares primary core audience while educating them on the power of Foursquares location technology and keeping their brand top of mind. We broke this process down into a 4 phased approach:
1. Understanding Core Audience:
In order to successfully resonate with Foursquares primary audience, we conducted comprehensive research to identify and understand exactly who they are, what they're looking for, including demographics, interests, behaviors and pain points.
2. Crafting Compelling Messaging:
We then developed impactful messaging that highlights Foursquare's value propositions, emphasizing how its platform addresses the audience's pain points and improves their location-based experiences.
3. Visual Execution:
With our messaging and narrative in place, we now had to develop visual language that supports it. Our approach was to create visually compelling content that provides clarity around Foursquares services in a way that clearly resonates with their core audience.
4. Multi-Channel Distribution:
Partnering with our Demand Generation team, we implemented a multi-channel approach utilizing various platforms like social media, email marketing and content marketing to reach our brand awareness goals and target our audience effectively.
Foursquare believes in the power of location. What people experience in the real world and the places they go are powerful reflections of who they are and what they care about. Foursquare helps leading global companies tap into this intelligence to create better customer experiences and smarter business outcomes, all based on the world’s leading platform for understanding people, places, and the interactions between them.
Their technology seamlessly integrates with well-known and established brands like Uber, NextDoor and Redfin.
The Ask:
Develop a high-level brand awareness campaign that positions Foursquare as the global leader in location technology, engages potential users, and drives conversions for it's location-based services, leveraging its platforms unique features and benefits.
The Solution:
Our approach was to create a paid social demand generation campaign that targeted Foursquares primary core audience while educating them on the power of Foursquares location technology and keeping their brand top of mind. We broke this process down into a 4 phased approach:
1. Understanding Core Audience:
In order to successfully resonate with Foursquares primary audience, we conducted comprehensive research to identify and understand exactly who they are, what they're looking for, including demographics, interests, behaviors and pain points.
2. Crafting Compelling Messaging:
We then developed impactful messaging that highlights Foursquare's value propositions, emphasizing how its platform addresses the audience's pain points and improves their location-based experiences.
3. Visual Execution:
With our messaging and narrative in place, we now had to develop visual language that supports it. Our approach was to create visually compelling content that provides clarity around Foursquares services in a way that clearly resonates with their core audience.
4. Multi-Channel Distribution:
Partnering with our Demand Generation team, we implemented a multi-channel approach utilizing various platforms like social media, email marketing and content marketing to reach our brand awareness goals and target our audience effectively.
